Outdoor English name is OutDoor, so outdoor advertising referred to as OD ad.
Foreign and domestic, like outdoor advertising, extensive use of print
advertisements posted directly to such outdoor advertising called poster. For
inkjet printers inkjet production of outdoor advertising advertising should be
placed on the list of OD.
Currently large-format inkjet printers inkjet outdoor
advertising market in the end how much? Now difficult to give a more precise
answer, but the outdoor advertising market through domestic and international
developments, you can make some speculations. According to the information,
Beijing, Shanghai, Guangzhou and Shenzhen, four more than the city currently has
about 300,000 tablets of outdoor advertising facilities. Therefore, China needs
more than 1,000 large-format inkjet printing equipment to meet the production
needs of the advertising panels. In the United States, because of its
well-developed highway system, along the high column billboard about 400,000,
for inkjet printing industry in the United States provide a source of billions
of dollars in business. With the acceleration of the process of highway
construction, as long as we can have a considerable U.S. tenth the number of
billboards, it will bring to the printing industry one billion yuan in the
market. Today's China, large-format inkjet market is in the development stage.
In 1992, the printing in the outdoor advertising market share of 6.3% in 1997 to
10% market share. Inkjet ink consumption from advertising in 1996, $ 070 million
to $ 246 million in 2000, printing for advertising material consumption also
increased to $ 172 million from $ 617 million. From the development trend in the
wide-format inkjet printers inkjet outdoor advertising market is indeed a good
space to develop.
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